MOXI

Clothing rental service aimed at providing busy college students a convenient and affordable way to wear trendy clothing to class.
MOXI revolves around the pyschological phenomenon known as enclothed cognition: essentially, the clothing we wear impacts how we think.
Dressing well provides substantial benefits, such as improved work performance and increased drive, commonly referred to as: look good, feel good.
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assets include: brand book | magazine | subscription box | shopping bag | clothing tag | website | mobile app | social | poster campaign