SOPHRO
Visual identity and packaging for a niche market: anthropologists. Inspired by holism and holistic health practices, this concept includes aromatherapy shampo + conditioner, and gift box.
![](https://freight.cargo.site/t/original/i/9ede7be87e848f4b9aa1e55fffa78fd37a9637086dc3956fda045c14c314ae89/DSC_0677.jpg)
![](https://freight.cargo.site/t/original/i/19aa6a225ec11519a2872a1f520d3d73d13f1a5eb5610bb8e9ddb0867cac27b7/DSC_0616.jpg)
![](https://freight.cargo.site/t/original/i/da3d4a6a971d9ec248259fc66c4fbed61bc9b7483b8c644f57a9ac623818ff18/DSC_0736.jpg)
![](https://freight.cargo.site/t/original/i/f173e40837955ac3f56b0e79c70e092855b8d894e9be01bb1a2808473e913c0d/DSC_0652.jpg)
![](https://freight.cargo.site/t/original/i/e8b92c54576a926793a2df4b8a5d3293931d776e6a01e2615bf9760dcc38f7cd/DSC_0713.jpg)
![](https://freight.cargo.site/t/original/i/c0e2e8537cda12a8c6b6e45320cd2e656edc8a549ca4ce23cca8fe1d6eb72c1c/DSC_0799.jpg)
*All original design work, photography, art direction, styling, and lighting